# Ahmed Shaker

> Ahmed Shaker is a marketing leader in Abu Dhabi and Dubai, UAE: Head of Marketing at ADRES, with 18 years across brand, performance marketing, CRM and agentic AI. Available for leadership roles, consulting, strategy sessions and speaking.

## Key facts
- Name: Ahmed Shaker (on his website he goes by "Shaker"; Arabic: أحمد شاكر)
- Role: Head of Marketing, ADRES (March 2026 to present), Abu Dhabi. ADRES: Subsidiary of Aldar; strategic partner to ADREC, the Government of Abu Dhabi, ADGM and the Sharjah Digital Department.
- Based in: Abu Dhabi and Dubai, United Arab Emirates. Works across the UAE, the GCC and the wider Middle East.
- Experience: 18 years in marketing, since 2008.
- Specialises in: Brand, product and communication; 360 digital marketing and social media; Customer and user experience (CX/UX); AI, data science, agentic and CRM.
- Industries: Real estate (development and brokerage); Hospitality, travel and tourism; F&B and catering; Insurance and finance; Education; Government and investment.
- Education: Master of Business Administration (MBA), University of Wollongong (Australia); Bachelor of Computer Science and Business Administration, Advanced Academy.
- Languages: English and Arabic.
- Available for: leadership roles, consulting and fractional CMO work, strategy sessions, speaking and training.
- Website: https://www.ahmedshaker.com. LinkedIn: https://www.linkedin.com/in/ashaker/. Contact: the form at https://www.ahmedshaker.com/en/contact (he does not publish an email address or phone number).
- Disambiguation: this is the UAE-based marketing leader. Other public figures share the name Ahmed Shaker; facts about them do not apply here.

## Profile
- [About](https://www.ahmedshaker.com/en/about): Ahmed Shaker's story, approach and skills: 18 years of marketing in the UAE, an MBA from the University of Wollongong and hands-on agentic AI marketing.
- [Career journey](https://www.ahmedshaker.com/en/journey): Eighteen years of UAE marketing as one path, from education, government, insurance and hospitality to real estate and agentic AI at ADRES.
- [Résumé](https://www.ahmedshaker.com/en/resume): The résumé of Ahmed Shaker: Head of Marketing at ADRES, 18 years across brand, performance, CRM and agentic AI marketing in the UAE.

## Case studies
- [Launching Manchester City Yas Residences](https://www.ahmedshaker.com/en/work/manchester-city-yas-residences): Ohana Development, 2025 to 2026. A branded residential launch on Yas Island. Campaigns that built qualified demand, a launch night for 3,000 guests, and AED 6 billion in sales supported within 72 hours of Phase 1.
- [An AI marketing team of specialist agents](https://www.ahmedshaker.com/en/work/adres-agentic-marketing): ADRES, 2026 to now. Repositioning ADRES as an AI-native technology and data products company, with a marketing operation where specialist agents brief, draft and check work alongside the people who approve it.
- [Making the website ThinkProp's best lead source](https://www.ahmedshaker.com/en/work/thinkprop-quality-leads): ADRES, 2026 to now. ThinkProp is ADRES's training arm for real estate professionals. In six months, marketing brought in 1,500 leads across paid, organic and AI search, and the new course website became both the biggest and the best-quality source.
- [Winning direct bookings back from the OTAs](https://www.ahmedshaker.com/en/work/premier-inn-direct-bookings): Emirates - Premier Inn Hotels, 2017 to 2023. Six years of turning a hotel website into a strong selling channel: direct web bookings from 4% to 13%, CPA down 75%, revenue from web and email up 19% year on year.
- [From more leads to better leads](https://www.ahmedshaker.com/en/work/ohana-lead-engine): Ohana Development, 2025 to 2026. Zoho and Salesforce journeys, WhatsApp templates and a new website that scored, nurtured and routed every enquiry. Leads up 246% month on month, qualified leads up 243% in three months.
- [Building GTA Properties from a blank page](https://www.ahmedshaker.com/en/work/gta-brand-launch): GTA Properties, 2024. A new Dubai agency with no name in the market. A skyline-inspired identity, a website with a live CRM feed, and Instagram reach up 452% in under three months.
- [Quality over volume at a 250-agent brokerage](https://www.ahmedshaker.com/en/work/oia-quality-leads): Oia Properties, 2024 to 2025. Marketing for one of Abu Dhabi's top agencies, with five branches and 250+ agents. Unqualified leads down 60%, conversion up, and 10+ articles in leading newspapers.
- [Selling boat insurance online](https://www.ahmedshaker.com/en/work/axa-boat-insurance): AXA Insurance, 2015 to 2017. A new product for boat and yacht owners, launched with landing pages, a microsite and a three-step purchase funnel. Revenue up 15% year on year.
- [Bringing a smart free zone online](https://www.ahmedshaker.com/en/work/dsoa-digital-penetration): Dubai Silicon Oasis Authority, 2012 to 2015. Billboards, QR brochures and microsites that moved a government free zone's audiences from print to digital.

## Insights
- [Agentic marketing is an operating model, not a tool](https://www.ahmedshaker.com/en/insights/agentic-marketing-is-an-operating-model): An AI subscription on its own rarely changes how a team works. Redesigning who does what, and who approves it, usually does.
- [From SEO to GEO: getting cited when AI answers the question](https://www.ahmedshaker.com/en/insights/from-seo-to-geo): More buyers now ask ChatGPT, Gemini and Perplexity before they see a search result. Here is what I've found helps a brand become a source those answers quote.
- [Lead quality is a design problem](https://www.ahmedshaker.com/en/insights/lead-quality-is-a-design-problem): Cheap leads are easy to buy. Leads that pick up the phone come from how the whole journey is designed, from the ad to the CRM.

## Work with him
- [How I help](https://www.ahmedshaker.com/en/services): Hire Ahmed Shaker as a marketing leader, consultant or fractional CMO, book a focused strategy session, or invite Shaker to speak on AI and marketing.
- [Contact](https://www.ahmedshaker.com/en/contact): Contact Ahmed Shaker about a marketing leadership role, consulting, a strategy session or a speaking invitation, by form, WhatsApp or LinkedIn.

## Optional
- [Full briefing](https://www.ahmedshaker.com/llms-full.txt): career with every role's responsibilities and results, case studies, services and answers to common questions, in one file