Real estate education · 2026
Two stages in one month: ThinkProp at IPS and LIVEX
At ADRES, I managed ThinkProp's part in two of the year's big real estate shows, both in September 2026. At the International Property Show in Dubai, ThinkProp was a supporting sponsor with three sessions. At LIVEX in Abu Dhabi, it signed an MoU with ADREC for the emirate's new broker licensing course.
- Company
- ADRES
- Years
- 2026
- Role
- Head of Marketing
- Sector
- Real estate education
major real estate shows in one month
sessions at IPS 2026 as a supporting sponsor
industry leaders on the Beyond the License panel
The challenge
ThinkProp is ADRES's training arm for real estate professionals. In September 2026 it took part in two of the region's main real estate events: the International Property Show at Dubai World Trade Centre, and LIVEX, Abu Dhabi's first Liveability and Investment Exhibition at ADNEC.
What I did
- 01
Supporting sponsor at IPS 2026
At IPS 2026, ThinkProp was a supporting sponsor with three sessions: Beyond the License, a panel on international designations with NAR, CCIM, IREM, CAI and ThinkProp; ADEQP, on the Abu Dhabi Engineering Qualification Program; and Listing Smarter, Selling Faster: The Case for MLS, featuring Madhmoun MLS.
- Events management
- Sponsorships
- 02
Beyond the License
The panel brought together Alireza Memar, Muhammad Jawad, Jean Hanna, Waqar Hasan and Raed Hamze on how international designations build industry knowledge, credibility, ethical practice and long-term career growth.
- Events management
- Thought leadership
- 03
A signing on the LIVEX stage
With Mawaheb and the Abu Dhabi School of Management, ThinkProp signed an MoU with ADREC to support the Abu Dhabi Real Estate Broker Transformation Course. It is the emirate's new mandatory licensing curriculum, and the MoU covers training, ADREC-recognised courses and certification, and applied research.
- Events management
- Partnerships
- PR
- 04
Covered from every side
The LIVEX signing was covered by a ThinkProp film with interviews from the show, an ADRES post with its Interim General Manager, and the ADREC announcement of its partners.
- Video production
- Social media
- PR
The outcome
In one month, ThinkProp took part in two of the region's main real estate events. At LIVEX it became one of the partners behind Abu Dhabi's new mandatory licensing curriculum for brokers, which leads to the ADREC Certified Broker credential.
The blurred figures, details of my professional journey, and the complete presentation deck are available through a private link upon request.
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