The journey
Eighteen years, one path.
Turn your phone sideways for the full zoom journey, or scroll the story below.
Real estate and PropTech
Marketing Director to Head of Marketing
Real Estate & Investment
ADRES
2026 to now

Ohana Development
2025 to 2026

Oia Properties
2024 to 2025

GTA Properties
2024

Premier Inn Hotels
Head of Performance Marketing and E-Commerce
Milestone chapter of my career
British hotel chain by Emirates, with 11 hotels in Dubai, Abu Dhabi, and Doha.


Speaking and coaching
Speaker, trainer and consultant
Recognized for Public Speeches, Coaching, and Consultation


AXA Insurance
Digital marketing
Broader multinational experience
Car, Health, Boat, SMEs, and Life Insurance

Dubai Silicon Oasis Authority
Marketing
Digital & Investment Expertise stage
Smart free zone, real estate developer, and a high-tech community featuring office spaces, residentials, and investment park.


University of Dubai
Marketing
“House in Order” stage
Business, IT, Law schools

Above the line
- TV
- Radio
- Press
- Out of home
- Digital
Below the line
- Events
- Promotions
- Point of sale
- Direct mail
That's the path so far.
The next chapter is the one we build together.