Real estate technology · 2026 to now
An AI marketing team of specialist agents
Repositioning ADRES as an AI-native technology and data products company, with a marketing operation where specialist agents brief, draft and check work alongside the people who approve it.
- Client
- ADRES
- Years
- 2026 to now
- Role
- Head of Marketing
- Sector
- Real estate technology
specialist agents in one brief-to-approval flow
languages on the new website
The challenge
ADRES builds the digital backbone behind real estate services in Abu Dhabi and Sharjah: DARI, Quanta, Aqari and AccessRP. Its brand needed to say what the products already prove, that this is an AI-native technology company, and the marketing team needed to move at the speed of the products.
What we did
- 01
Brief once, in plain words
A marketing platform where you write or speak a brief: the goal, the audience, the channels and the languages. The CMO Brain agent breaks it into jobs.
- 02
Specialists, not one chatbot
Strategist, LinkedIn Lead, Search Lead, Content Engine, Art Director, Video and GFX, and Brand Guardian each do one job well and pass their work along.
- 03
People approve, always
Nothing goes out without a person signing it off. The agents remove the blank page and the busywork; judgement stays human.
- 04
A brand to match the products
A one-page go-to-market plan, a brand awareness campaign, and a new multilingual website with its own AI assistant, plus an agentic website for ThinkProp.
The outcome
A brand story that matches the technology, and a marketing operation that briefs, drafts and checks in hours instead of weeks.
Have a launch, a brand or a funnel that needs a sharper plan?
Tell me what you're working on. I'll reply with a first point of view, not a sales pitch.
your brief, my playlist
From the portfolio
The work, page by page.
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