Real estate education · 2026 to now

Making the website ThinkProp's best lead source

ThinkProp is ADRES's training arm for real estate professionals. In six months, marketing brought in 1,500 leads across paid, organic and AI search, and the new course website became both the biggest and the best-quality source.

Client: ADRES
Years: 2026 to now
Role: Head of Marketing
Sector: Real estate education

1,500leads in six months

leads in six months

of website leads qualified, against 22% from social lead forms

impressions across Meta, LinkedIn and Google

The challenge

ThinkProp sells professional real estate courses and designations, such as CCIM, CIPS and off-plan sales, to brokers, developers and investors. The audience is specific and the courses are premium. In the spring, most leads came from social lead forms, where fewer than a quarter qualified. The brief was more leads, and far better ones.

What we did

01
A website built to convert
A new course website went live on 28 July, built around each course and its next intake. Within two months it was the biggest lead source, with 134 leads in September and 109 in the first 13 days of October.
02
Paid media that feeds the site
Campaigns on Meta, LinkedIn and Google reached more than 721,000 people, earning 2.5 million impressions and 8,782 clicks, and sent more of that traffic to the website, where leads qualify best.
03
Found in AI answers
35 leads arrived from ChatGPT and Gemini answers, more than paid search delivered. Being the source AI assistants quote is now a real channel.
04
An audience that stays warm
Instagram drew 764,000 views and 982 new followers in 90 days, and a CCIM email to 14,000 recipients opened at 35%.

The outcome

1,500 leads in six months, with more than 30% qualified. Since its launch, the website has become the biggest and best-quality source: 53% of its leads qualify, against 22% from social lead forms.