Insurance · 2015 to 2017
Selling boat insurance online
A new product for boat and yacht owners, launched with landing pages, a microsite and a three-step purchase funnel. Revenue up 15% year on year.
- Client
- AXA Insurance
- Years
- 2015 to 2017
- Role
- Digital marketing
- Sector
- Insurance
revenue growth year on year
The challenge
Insurance for boats and yachts is technical, and buyers abandon long forms. The product needed a path from interest to payment that felt simple.
What we did
- 01
Three steps, no more
Boat details first (built, engine type, length, top speed and value), then a recommended quotation with options, then summary and payment.
- 02
A home for the product
Dedicated landing pages and a microsite explained the cover in plain language across devices.
- 03
Trust at checkout
Secure payment with recognised card and wallet marks at the final step.
The outcome
The new product grew revenue 15% year on year.
Have a launch, a brand or a funnel that needs a sharper plan?
Tell me what you're working on. I'll reply with a first point of view, not a sales pitch.
your brief, my playlist
From the portfolio
The work, page by page.
tap any page to flip through