Government and investment · 2012 to 2015
Bringing a smart free zone online
Billboards, QR brochures and microsites that moved a government free zone's audiences from print to digital.
- Client
- Dubai Silicon Oasis Authority
- Years
- 2012 to 2015
- Role
- Marketing
- Sector
- Government and investment
The challenge
A free zone, real estate developer and high-tech community needed to reach investors, tenants and residents who still met it mostly in print and on the road.
What we did
- 01
Print with a next step
QR-code brochures and cubes turned every printed piece into a path to digital and social channels.
- 02
Screens and signage
Billboards and digital signage across the community, with corporate video for investors and tenants.
- 03
A front door for every initiative
Dedicated microsites, including Dtec and Silicon Oasis Founders, promoted new programmes and events.
The outcome
A digital presence that matched the ambition of a smart city, and the foundation for everything I've built since.
Have a launch, a brand or a funnel that needs a sharper plan?
Tell me what you're working on. I'll reply with a first point of view, not a sales pitch.
your brief, my playlist
From the portfolio
The work, page by page.
tap any page to flip through
LinkedIn recommendations
Ahmed was very creative and very passionate performing his job in DSO. He contributed a lot to DSO. Thanks to you and your team making DSO look how it is online now.
Sherif ElShabasyWorked with Shaker at Dubai Silicon Oasis