Real Estate Education · 2026 to now
ThinkProp: B2B marketing and business development
A B2B strategy designed to bring ThinkProp's courses to brokerages and their teams, combining marketing and business development: LinkedIn prospecting to find the right firms and people, short personal messages to open a conversation, and a five-day telesales journey that moves each registration through clear CRM stages.
- Company
- ADRES
- Years
- 2026 to now
- Role
- Head of Marketing
- Sector
- Real Estate Education
ThinkProp, launched as part of ADRES in 2022, builds professional capability across real estate, engineering, and AI. Its international designations, such as CCIM in commercial real estate, are relevant to brokerages and their teams, not only to individual brokers. Reaching a firm starts with finding the right people inside it, and every course registration needs a clear next step through to payment.
- 01
Finding the right firms and people
Prospecting starts with a LinkedIn company search for real estate firms in the UAE with 201 to 500 employees, which gives a list of target brokerages. Inside each firm, a keyword search of the People tab, for example “commercial”, finds the brokers most relevant to the course.
- B2B marketing
- Lead generation
- 02
A short, personal first message
Each new connection receives a short, friendly note introducing an accredited international commercial real estate course, delivered for the first time in the UAE, with an offer of a quick call. If there is no reply within two days, one final message follows, noting that the last few seats are being secured that week.
- Business development
- Outreach
- 03
A five-day telesales journey
Each course registration is followed up over five days: two calls at set times and a WhatsApp message on day one, another WhatsApp message on day two, and emails on days three and five. The scripts ask about years of experience in real estate, commercial or residential focus, and off-plan or secondary market, then share the payment link to secure a seat.
- Sales enablement
- Telesales
- 04
Clear stages in the CRM
Every lead is first marked Contacted. Within seven days, it becomes Qualified if the person has asked for details, or Unreachable if not. Within two weeks, a sale creates a deal marked Won; otherwise, the lead becomes a Future Prospect. Anyone not interested is marked Unqualified. WhatsApp quick replies are planned as automated templates in Zoho.
- CRM
- Sales operations
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ThinkProp: B2B marketing and business development
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