Real estate · 2024
Building GTA Properties from a blank page
A new Dubai agency with no name in the market. A skyline-inspired identity, a website with a live CRM feed, and Instagram reach up 452% in under three months.
- Client
- GTA Properties
- Years
- 2024
- Role
- Marketing Director
- Sector
- Real estate
more Instagram reach
higher engagement rate
The challenge
Launching an agency into one of the most crowded property markets in the world, with experienced people but no brand, no website and no audience.
What we did
- 01
An identity with a city in it
The logo is an abstract of modern luxury and architecture, inspired by Dubai's skyline. Guidelines and collateral followed, from cards to reception.
- 02
A website that sells
Designed for easy navigation and lead capture, with a real-time CRM property feed and strong calls to action.
- 03
Performance for off-plan
Landing pages and paid search and social campaigns for off-plan launches, built for quality leads and ROI.
- 04
A reason to follow
GTA Insights: regular posts and reports on market trends and investment opportunities, plus a full content calendar.
The outcome
Instagram reach rose 452% and engagement 1,652% organically in under three months, with partnerships and PR that set the brand's position.
Have a launch, a brand or a funnel that needs a sharper plan?
Tell me what you're working on. I'll reply with a first point of view, not a sales pitch.
your brief, my playlist
From the portfolio
The work, page by page.
tap any page to flip through