Real estate · 2024 to 2025
Quality over volume at a 250-agent brokerage
Marketing for one of Abu Dhabi's top agencies, with five branches and 250+ agents. Unqualified leads down 60%, conversion up, and 10+ articles in leading newspapers.
- Client
- Oia Properties
- Years
- 2024 to 2025
- Role
- Marketing Director
- Sector
- Real estate
fewer unqualified leads
higher conversion rate
press articles and Q&As
The challenge
Hundreds of agents need a steady flow of serious buyers. Cheap leads waste their time and the company's money.
What we did
- 01
Fix the inputs
Restructured media buying and campaign processes, with lead automation from the website and Meta straight into the CRM.
- 02
Better CRM, better follow-up
Project-managed improvements to Bitrix24 for a cleaner sales experience.
- 03
Earned attention
PR with reach in the tens of millions, strategic partnerships and 10+ articles and Q&As in renowned newspapers.
- 04
Agents as a channel
A personal branding programme on social media for agents, plus followers' growth campaigns for the brand.
The outcome
Unqualified leads fell by 60% year on year and the conversion rate of qualified leads rose by 3 to 4%. Instagram followers grew 15% in under three months.
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From the portfolio
The work, page by page.
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