Real estate · 2025 to 2026
Launching Manchester City Yas Residences
A branded residential launch on Yas Island. Campaigns that built qualified demand, a launch night for 3,000 guests, and AED 6 billion in sales supported within 72 hours of Phase 1.
- Client
- Ohana Development
- Years
- 2025 to 2026
- Role
- Head of Performance Marketing
- Sector
- Real estate
sales supported within 72 hours
launch attendees
more qualified leads in 3 months
The challenge
A football club's name on a residential community raises expectations twice: fans expect the club's energy, investors expect a serious asset. The launch had to convert interest into qualified buyers ready on day one.
What we did
- 01
Demand before the doors opened
Multichannel campaigns across search, social and display built a pool of interested buyers, scored and routed through the CRM so sales teams spoke to the right people first.
- 02
An invitation that felt like a ticket
Branded invitations, QR registration and WhatsApp confirmations made the launch feel exclusive and kept the guest list clean and trackable.
- 03
A launch night with a show
The event brought 3,000 attendees together with music, fireworks and the project model at the centre, then the sales conversations started on the spot.
- 04
Digital that kept selling
A dynamic property listings website and Salesforce CRM implementation kept every lead and booking visible after the night was over.
The outcome
Phase 1 campaigns supported AED 6 billion in sales within 72 hours. Marketing generated around AED 200 million in expressions of interest in two months, with qualified leads up 243% in three months.
Have a launch, a brand or a funnel that needs a sharper plan?
Tell me what you're working on. I'll reply with a first point of view, not a sales pitch.
your brief, my playlist
From the portfolio
The work, page by page.
tap any page to flip through