Real estate · 2025 to 2026
From more leads to better leads
Zoho and Salesforce journeys, WhatsApp templates and a new website that scored, nurtured and routed every enquiry. Leads up 246% month on month, qualified leads up 243% in three months.
- Client
- Ohana Development
- Years
- 2025 to 2026
- Role
- Head of Performance Marketing
- Sector
- Real estate
more leads, month on month
more qualified leads in 3 months
EOIs from marketing in 2 months
The challenge
More leads are easy to buy. Sales teams need leads that answer the phone and can afford the unit. The goal was a system that improved both numbers at once.
What we did
- 01
Journeys, not lists
Every enquiry entered an automated journey in Zoho Marketing Automation, branching by project, budget and response.
- 02
WhatsApp that asks the right question
Template messages offered a call, a chat or project details, so buyers chose how to continue and the CRM recorded it.
- 03
Salesforce flows for the sales team
Qualification rules, follow-up timers and routing made sure the right agent saw the right lead while it was still warm.
- 04
A website built to convert
A new website and mobile experience for projects, news and enquiries, connected to the CRM from the first click.
The outcome
Total leads rose 246% month on month and qualified leads 243% in three months, with around AED 200 million in expressions of interest from marketing in two months.
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From the portfolio
The work, page by page.
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