Head of Marketing at ADRES · Abu Dhabi
Ahmed ShakerMarketing that moves the number.
For eighteen years I've built marketing where brand, performance, CRM and now AI agents work as one system, across education, government, insurance, hospitality and real estate.
- Chapters
- 6
- Industries
- 5
- Based in
- UAE
the number
first, coffee
focus mode: on
in sales supported within 72 hours of a launch
Manchester City Yas Residences, Phase 1
more qualified leads in three months
Ohana Development
of hotel bookings won back as direct web sales
Premier Inn Hotels
lower cost per acquisition with a new booking engine
Premier Inn Hotels
What I do
Four disciplines,run as one.
Most marketing teams are organised by channel. Results come from the joins between them. This is where I spend my time.
the joins are where it works →
- 01
Brand, product and communication
Positioning, identity, launches and PR. Making a company easy to understand and hard to forget, from a new agency's logo to a government partner's repositioning.
- Brand strategy
- GTM
- PR
- Product marketing
- 02
360 digital and social
Search, social, display, programmatic and content, planned around one funnel and measured on revenue, not reach.
- SEM
- Paid social
- SEO, AEO, GEO
- Media buying
- 03
Customer and user experience
Websites, landing pages and purchase funnels designed, tested and redesigned until the conversion rate says they're done.
- UX
- CRO
- E-commerce
- A/B testing
- 04
AI, data, agents and CRM
Dashboards that inform decisions, CRM journeys that nurture, and specialist AI agents that take the busywork out of a marketing team.
- Agentic AI
- CRM automation
- Analytics
- MCP
The journey
Eighteen years.Five industries.One path.
My career reads best as a road, not a list. Each ring is a chapter you can fly into: the brief, the work, the numbers, the people.
years
Education
years
Government and investment
years
Insurance and finance
years
Hospitality, F&B, travel and tourism
years
Real estate
Selected work
Case studies withthe receipts.
LinkedIn recommendations
In theirwords.
From the people Shaker has managed, taught and worked beside.
All recommendations on LinkedInAhmed is very knowledgeable in the field of Digital Marketing, and great at sharing his learning with the wider team. As my manager, he has been a great coach and my understanding of Digital Marketing has developed significantly - both technically and how to challenge results. I look forward to continuing to work with Ahmed in the future!
Have a launch, a brand or a funnel that needs a sharper plan?
Tell me what you're working on. I'll reply with a first point of view, not a sales pitch.
your brief, my playlist
yes, it's really me
Agentic marketing
I don't just talk about AI.I run a team of agents.
At ADRES, a brief written in plain words goes to specialist agents for strategy, search, content, design, video and brand checks. People approve every output. The result is a marketing team that moves at the speed of the product.
Specialists over one chatbot
Each agent does one job well and hands over to the next.
Humans approve
Agents remove the blank page. Judgement stays with people.
Built on real tools
Claude, ChatGPT, Gemini, MCP connectors and the CRM, wired together.
How the work gets made
Coffee first.Then the playlist.
Good marketing is mostly connecting dots other people walked past. My day runs the same way: a cup to think, a page to sketch the joins, AirPods in to build, then the numbers to tell me if I was right.
where the dots get joined
01
Think · coffee
Read the brief twice, ask the awkward question, find the one number that matters.
02
Connect · sketch
Pen on paper: audience, channel, offer and data, joined into one line.
03
Build · music
AirPods in. Campaigns, funnels, CRM journeys and agents, built and tested.
04
Measure · results
Dashboards, not adjectives. Keep what moved the number, cut what didn't.
Every good plan starts as dots on a napkin.
Work with me
Four waysto work together.
On stage and in class
Teaching makesthe thinking sharper.
Conference talks in Amsterdam and Dubai, diploma courses at the University of Dubai, and workshops for tourism and hospitality professionals.
- University of Dubai
- Canadian University Dubai
- Unleashing CX, Amsterdam
- SIGMA, Dubai
- MODUL University
- Sharjah Tourism
- Masterclassing, Dubai
Insights
Notes fromthe work.
Questions
Good to know
Who is Ahmed Shaker?
Ahmed Shaker is a marketing leader based in Abu Dhabi and Dubai with 18 years of experience across brand, performance marketing, CRM and agentic AI. He is Head of Marketing at ADRES, the PropTech, AI and software partner to the Abu Dhabi Government, and holds an MBA from the University of Wollongong.
What does Ahmed Shaker specialise in?
Brand and product marketing, go-to-market strategy, lead generation, e-commerce and conversion optimisation, CRM automation, and agentic AI marketing, where specialist AI agents work alongside a marketing team.
Which industries has he worked in?
Real estate development and brokerage, hospitality and travel, insurance and finance, education, and government and investment, across B2G, B2B and B2C in the UAE and the wider Middle East.
Is Shaker available for consulting or a strategy session?
Yes. He takes on selected consulting projects, fractional leadership and focused strategy sessions, and is open to conversations about senior marketing roles. Use the contact page or WhatsApp to share a brief.
Does he speak at conferences or run workshops?
Yes. He has spoken in Amsterdam and Dubai, taught the Digital Marketing diploma at the University of Dubai, and run workshops for tourism and hospitality professionals. Topics include agentic marketing, AI search, performance marketing and customer experience.
How can I get his résumé?
The résumé page shows the first part of it. He shares the full résumé on request: send a short note through the contact form about the role or project.