Head of Marketing at ADRES · Abu Dhabi
Ahmed ShakerCommercial marketing that moves the number.
For eighteen years I've built marketing where brand, performance, CRM and now AI agents work as one system, across real estate and PropTech, education, government, insurance, and hospitality.
- Chapters
- 6
- Industries
- 5
- Based in
- UAE
the number
first, coffee
focus mode: on
ten teams, one path
total sales within 72 hours of a launch, with hundreds of millions supported by marketing
Manchester City Yas Residences, Phase 1
more qualified leads in three months
Ohana Development
growth in the share of hotel bookings made direct on the website
Premier Inn Hotels
course website with CMS built for ThinkProp, live in English and Arabic
ADRES · ThinkProp
What I do
Five disciplines,run as one.
Many marketing teams are organised by channel. In my experience, results come from the joins between them. This is where I spend my time.
the joins are where it works →
- 01
Brand, product, and communications
Positioning, identity, launches, and PR. Making a company easy to understand and hard to forget.
- Brand strategy
- Product launches
- Positioning and identity
- Product marketing
- Go-to-market
- Marketing communications
- PR
- ATL, BTL, and TTL
- 02
Events management
Exhibitions, forums, sponsorships, and launch events. Bringing logistics, vendors, and lead capture into one plan that helps turn visitors into leads.
- Launch events
- Panel discussions
- Sponsorships
- Signing ceremonies
- Stage setup
- Event logistics
- Vendor management
- Lead capture
- Strategic partnerships
- 03
360° digital and social
Search, social, display, programmatic, and content, planned around one funnel and measured on revenue, not reach.
- SEM
- SEO, AEO, and GEO
- Paid social
- Social listening
- Sentiment analysis
- Programmatic
- Media buying and planning
- Omnichannel marketing
- Lead generation
- Content
- 04
Customer and user experience
Websites, landing pages, and purchase funnels, designed, tested, and redesigned until the conversion rate says they're done.
- UI and UX design
- CRO
- A/B testing
- Heatmaps
- Landing pages
- Purchase funnels
- Websites
- E-commerce
- 05
AI, data, agents, and CRM
Dashboards that inform decisions, CRM journeys that nurture leads, and AI agents that support routine work, with a human in the loop.
- Agentic AI
- AI transformation
- Data science and analytics
- Board dashboards
- Performance dashboards
- CRM and automation
- CRM journeys
- MCP and API integrations
- SQL
The journey
Eighteen years.Five industries.One path.
My career reads best as a road, not a list. Each ring is a chapter you can fly into: the brief, the work, the numbers, the people.
years
Education
years
Government and investment
years
Insurance and finance
years
Hospitality, F&B, travel and tourism
years
Real estate and PropTech
Selected work
Case studies withthe receipts.
LinkedIn recommendations
In theirwords.
From students and colleagues I had the pleasure to work with and learn from.
All recommendations on LinkedInAhmed is very knowledgeable in the field of Digital Marketing, and great at sharing his learning with the wider team. As my manager, he has been a great coach and my understanding of Digital Marketing has developed significantly - both technically and how to challenge results. I look forward to continuing to work with Ahmed in the future!Have a launch, a brand or a funnel that needs a sharper plan?
Tell me what you're working on. I'll reply with a first point of view, not a sales pitch.
an idea, a playlist
the human in the loop
AI in marketing
I don't just talk about AI.I run a team of agents.
AI sits at the core of most of my daily work: research and strategy, content and creative, search, websites, data and CRM. It gets the team to better ideas faster and puts brands where people now ask their questions. I'm building an agentic platform with a human in the loop, and I train teams to work the same way.
From idea to draft, faster
AI helps with research, copy, design, video and voice, so good ideas reach a first draft sooner.
Found in AI answers
Search optimisation that gets a brand quoted by AI assistants. In my work, AI answers have brought in a good number of valuable leads on top of paid search.
Agents and automation
AI agents and automated customer journeys help with routine work, with a human in the loop.
How the work gets made
Ideas take shape.Numbers guide what’s next.
Good marketing often starts with connecting dots that are easy to walk past. Time to think helps an idea develop, a plan gives it direction, coordinated execution brings it to life, and the numbers show what worked and what needs to change.
where the dots get joined
01
Conceptualise
Research and insight to shape the big idea and set a clear direction for the brand.
02
Strategise
Aligning positioning, audiences, media, events, and partnerships with the team’s priorities and budget.
03
Build
Bringing content, creative, communications, PR, sales tools, and CRM journeys together to put the strategy into practice.
04
Measure
Tracking brand health, pipeline, revenue, and ROI to see where commercial marketing adds value and where it needs to improve.
Some of the best work starts before anyone asks for it.
Work with me
Your next chapter,our next win.
On stage and in class
Teaching sharpensmy thinking.
I've spoken at conferences, taught at universities and on diploma courses, and run workshops for tourism and hospitality professionals, in English and Arabic. Topics include branding, agentic marketing, AI search, performance marketing, and customer experience.
- University of Dubai
- Canadian University Dubai
- Unleashing CX, Amsterdam
- SIGMA, Dubai
- MODUL University
- Sharjah Tourism
- Masterclassing, Dubai
Insights
